Connie Go-To-Market Strategy 

Current State

Pre-revenue and debt-free, with initial development funded by a $150,000 grant from the American Society on Aging (ASA).

Objective

Secure $365,000 in working capital by EOD Q3 2024 to fund MVP development and initial launch phases.

Next Steps

• Target Impact Investors, Foundations, and Angel Investors aligned with our social impact model.
• Allocate funds for MVP development ($175k), Launch & Marketing ($90k), Operations ($50k), and Contingency ($50k).
• Close funding round by September 30, 2024, with at least one experienced lead investor.

Current State

A functional proof-of-concept prototype has been successfully completed and tested with co-design partners, validating the core value proposition.

Objective

Execute a focused development sprint in August 2024 to build a secure, scalable, and market-ready MVP designed for product-led growth.

Next Steps

• Finalize technical roadmap and MVP feature set based on prototype feedback.
• Engage a third-party for a HIPAA compliance audit before coding begins.
• Execute the agile development sprint throughout August 2024.
• Develop seamless onboarding materials (tutorials, knowledge base) to support PLG.

Current State

Primary channel is our strategic incubation with the ASA, providing access to over 5,000 member organizations.

Objective

Build a qualified waitlist of 50+ CBOs by EOD Q1 2025 through a content-driven engagement strategy.

Next Steps

• Develop foundational content (white papers, case studies) addressing CBO pain points.
• Launch a targeted webinar series in partnership with ASA.
• Systematically engage CBO decision-makers on LinkedIn.
• Secure a speaking slot or workshop at the next ASA conference for live demos.

Current State

A two-phased beta program is planned to follow the completion of the MVP.

Objective

Execute a Closed Beta in Q4 2024 for product refinement, followed by a Paid Public Beta in Q1 2025 to validate the commercial model.

Next Steps

• Conduct Closed Beta with 3-5 trusted CBOs for final polishing and stress testing.
• Launch Paid Public Beta with 3-5 new CBOs to validate pricing and generate success stories.
• Gather quantitative impact data, targeting a >50% efficiency improvement for partners.
• Aim for a Net Promoter Score (NPS) of 40+ from all participants.

Current State

Product architecture is designed for HIPAA compliance from the ground up, with partner discussions protected by NDAs.

Objective

Establish trust as a core brand pillar by ensuring the highest standards of data security and regulatory compliance.

Next Steps

• Formalize internal policies for Data Privacy, Security, and HIPAA.
• Prepare a standardized Business Associate Agreement (BAA) for all customers.
• Secure appropriate cybersecurity insurance coverage prior to public beta launch.
• File for trademark protection for the 'Connie' brand name and logo.